BUSINESS CASE FOR COTTON FARMERS

The Better Cotton Initiative depends on the effective realisation of Better Cotton by farmers. One important factor determining the take-up of Better Cotton is the extent to which farmers perceive the cultivation of Better Cotton to be in their interest. 


 

Smallholder cotton farmers can directly benefit from the implementation of the Better Cotton System. By implementing the Production Principles promoted by the BCI, and being supported in their implementation through the enabling mechanisms, they can be economically better-off due to reduced input costs while achieving equal or increased yields. In addition to the direct economic benefits to farmers involved in more sustainable cotton practices, a range of other benefits are possible to achieve through the implementation of the Better Cotton System. In particular BCI intends for Better Cotton to bring about the following benefits to farmers and their communities:

Higher quality standards. BCI aims to promote cultivation and harvesting practices which give rise to cotton of greater and more consistent quality.

Empowering farmers through organisation (to negotiate/advocate). By strengthening smallholder producer organisations, farmers can advocate and negotiate more effectively, and better participate in policy and decision making processes.

Meeting market demand. BCI is working to build a significant level of demand for Better Cotton, by seeking to increase the number of retailers.

Better access to affordable finance. BCI intends to harness resources in order to support and extend the provision of affordable forms of financing for cotton farmers through local banks and micro-finance institutions.

Long-term sustainability of agricultural activity (soil fertility, environmental health). BCI aims to coordinate the provision of information and direct support to help farmers maintain and build the fertility of the soil over time, which in turn has positive impacts on the health of the environment in the communities and ensures high yield and productivity over long-term.

Improved health conditions for farmers/workers and the family/community. BCI aims to coordinate the provision of information and direct support to promote reduced and sound use of pesticides. Correct storage of farm chemicals, handling of pesticide washings and disposal of empty chemical containers reduce health risks through spillage and inappropriate use of empty containers.

Access to information. BCI aims to provide access to information about markets, export requirements, formalities, logistics, and especially about current market prices, allowing farmers to improve management of their business.

Participatory approach. BCI is committed to an open and participatory process, and invites farmers to become directly involved in defining what sustainable cotton production practices are, from the smallholder farmer’s perspective.