STRATEGIC PLAN TO 2012
Over the next 3 years, in the start up phase of implementing the Better Cotton System, the BCI will work towards realising the following ten goals by the end of 2012:
- 15% of global cotton production is represented by the demand of BCI Brand/Retailer members
- 1.3% of global cotton production (300,000 MT of cotton lint) is produced as Better Cotton in Brazil, India, Pakistan, and West & Central Africa
- 50% of Better Cotton produced is used by BCI Brand/Retailer members
- The Better Cotton System is developed in China and Central Asia
- Publicly available information is accessible allowing any country to grow Better Cotton
- Globally 100,000 farmers are producing Better Cotton
- Enhanced financial profitability for farmers producing Better Cotton is demonstrated
- The analysis of data from farm assessment shows positive results
- BCI has a knowledge exchange platform on growing cotton more sustainably that is increasingly used over time
- At least 60% of the association’s operating costs are covered by membership fees
last update: 07 Jan. 2010
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